Mel Proctor Sports Media shows college and pro athletes, executives and coaches why media training is necessary. Clients learn about the different types of media and develop a skill set and game plan to effectively communicate with the media.
Our clients learn how to develop positive media relationships and how good interviews can enhance their images and possibly lead to future opportunities.
Why is media training necessary?
The sports media world used to be simple. There were three major television networks, ABC, NBC and CBS. There were one or two newspapers in each major market and a handful of radio sports talk shows.
Then came ESPN, CNN and Fox. ESPN changed the sports landscape forever. CNN delivered news and sports 24 hours a day. Fox arrived with regional affiliates in a majority of big league markets. Later, CNBC and MSNBC appeared.
Mel Proctor – TV Guide
Sports media training from an expert in the business.
